Product analytics / Travel growth
GetSetYo Growth Analytics
Growth instrumentation and leadership dashboards for a scaling travel product.
Role
Product Analyst
Timeline
2024 - 2025
50+
key metrics defined
500+
Amplitude events
1,000+
customers via advisor program
50K+
hotels in RCA scope
Context
The product needed a clearer operating picture: what users were doing, where growth was coming from, and which metrics leadership should watch while scaling.
Outcome
Built dashboarding and event foundations that made growth and product health easier to monitor and act on.
Operating Moves
The work behind the result.
Defined 50+ metrics for leadership and product growth monitoring.
Created executive dashboards to support 0-to-1 scaling decisions.
Expanded tracking to 500+ Amplitude events across core product flows.
Conducted RCA for a 50,000+ hotel integration workflow.
Artifacts
How the system thinks
Metric model
Acquisition -> activation -> conversion -> retention -> operational health.
Dashboard use
Leadership view for weekly monitoring, prioritization, and problem discovery.
Analytics rule
Track decisions first, then events. Instrumentation should answer a real operating question.