Namo Labs / Android productivity
Focus Launcher
A minimalist Android launcher built to reduce screen distraction and make intentional phone use easier.
Role
Founder, product owner, Android builder, launch operator
Timeline
2025
3,000+
first-week users
1,000
daily active users
40%
returning users
Live
Google Play release
Context
The product started from a simple observation: most productivity apps fight attention after the phone has already pulled people in. A launcher has a better chance because it sits at the first interaction layer.
Outcome
Focus Launcher reached 3,000+ first-week users, 1,000 daily active users, and 40% returning users after launch on Google Play.
Operating Moves
The work behind the result.
Defined the product thesis around deep-work phone usage and calmer default behavior.
Mapped the minimum useful launcher surface before committing to build complexity.
Built the app using Kotlin and Jetpack Compose, then managed Play Store release readiness.
Used early adoption data to identify what was working and where iteration should focus.
Artifacts
How the system thinks
Product loop
Attention trigger -> simplified home screen -> intentional app choice -> reduced distraction.
Launch loop
Build MVP -> publish -> measure activation and return behavior -> prioritize next release.
Decision rule
Keep the launcher useful without making it another noisy productivity surface.